February 20, 2014
With virtual giants like Amazon, Netflix and Twitter using predictive analytics to improve business operations, it’s clear that investing in business intelligence software has multiple benefits. Predictive analytics software allows businesses to easily analyze and track customer-related data to gain valuable insights into behavior, which can lead to better solutions in a shorter amount of time. Businesses are successfully using predictive analytics to improve everything from the customer experience to business operations.
Improve Customer Experience
Predictive analytics has become a valuable tool for businesses seeking an improved customer experience. Instead of digging through big data to glean insights into customer behavior, businesses can now use predictive analytics software to foresee future behaviors and interaction patterns. Given this insight, businesses are able to anticipate needs, leading to better interaction and an improved overall customer experience. As your IBM premier business partner, ITS, Inc. can help your business get to the next level through the use of predictive analytics.
Personalize Interactions
In the quest to create the best user experience, brands are using predictive analytics to create personalized, real-time interactions with customers. To enhance online customer interaction, businesses are evaluating existing data and enlisting the help of predictive analytics software to understand visitor intent. As a result, companies are implementing personalized solutions to engage customers, provide helpful information, and increase sales.
Eliminate Ineffective Strategies and Increase Revenue
Another way businesses are using predictive analytics software is to remove ineffective strategies and implement new techniques that increase revenue. Executive Vice President of Target Data, Scott Bailey, was interviewed by Forbes about the power of predictive analytics. During his interview, Bailey discussed PODS, a portable storage company targeting customers who are planning to move. With the help of predictive analytics, PODS was able to identify new revenue streams and increase profit.
The Takeaway
Predictive analytics software gives businesses the power to improve operations and dazzle customers in new and interesting ways. From enhancing the customer experience to claiming new revenue potential, an investment in predictive analytics software can change a company’s outlook for the future. As an IBM premier business partner, ITS, Inc. is committed to helping your business excel with the help of advanced technology. Contact us today to learn more.
Thanks for reading,
Rob Connary, President - COO
